Humber/Ontario Real Estate Course 3 Exam Practice

When advertising a property, what must be included according to the Code of Ethics?

1. Personal branding information without brokerage details.

2. Brokerage details must be included prominently.

3. Only the salesperson's name and contact details are required.

4. Brokerage details can be included in small print at the bottom.

The correct answer is: Brokerage details must be included prominently.

When advertising a property, it is essential to include brokerage details prominently as this is in line with the ethical guidelines set forth by real estate regulatory bodies. The rationale behind this requirement is to ensure transparency and accountability in the real estate transaction process. By including the brokerage information, potential clients and consumers can easily identify the firm responsible for the advertisement, which enhances trust and credibility in the marketplace. Prominent inclusion of brokerage details helps to prevent any confusion regarding who is representing the seller or the property. Additionally, it aligns with the expectations of professionalism and ethical conduct within the industry, which are fundamental principles in the Code of Ethics. This inclusion fosters an environment where consumers feel informed and empowered to make decisions. The emphasis on brokerage details also prevents situations where individuals may erroneously believe they are dealing with a specific agent without recognizing the larger brokerage entity that represents the transaction. In turn, this clarity benefits both buyers and sellers by outlining the correct party to contact for inquiries or further engagement regarding the property.