Humber/Ontario Real Estate Course 3 Exam Practice

What must a brokerage include when advertising itself as the top brokerage in MLS® sales for a specific market area during the past eight months?

1. Advertised claim must reference the basis of how that status was achieved

2. Cannot make trading-related statements in an advertisement

3. Must include supporting or qualifying information in the ad

4. Must not make any such claim unless the period is one year or more

5. Prohibited from using such claims in advertisements

6. Require approval from the Registrar's office

The correct answer is: Advertised claim must reference the basis of how that status was achieved

When a brokerage advertises itself as the top brokerage in MLS® sales for a specific market area over the past eight months, it is essential to reference the basis of how that status was achieved. This means that any claims made in advertising should be substantiated and clear to the audience, ensuring that there is an understanding of what metrics or data are being used to justify the "top" designation. This practice fosters transparency and protects both consumers and the integrity of the real estate market, as it prevents misleading representations. The requirement emphasizes that brokerages must provide accurate and verifiable information when promoting themselves, aligning with real estate regulations designed to uphold fair marketing practices. By providing a basis for claims, a brokerage can also build trust with potential clients who rely on accurate information when making decisions related to real estate transactions.